Portfolio
Amplifying campaigns for Amazon’s Back to College, Microsoft, and more with engaging content and measurable results. From on-site events to digital storytelling, delivering innovative strategies that connect brands with their audiences.
La Roche-Posay x Her Campus FAMU
Sep 2024 - Oct 2024
La Roche-Posay Laboratoire Dermatologique – Applied my creative direction skills to curate content, generating 20,000+ impressions across three platforms, inspiring HBCU students to explore skincare careers.
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Engagement: 13K Views | 1K Interactions
HCM x Amazon
Jun 2024 - Jul 2024
Content creation for Amazon's Back to College campaign. Collaborated on dynamic, student-focused content showcasing must-have products for dorm living and study essentials. Successfully increased engagement by highlighting exclusive deals and practical solutions tailored to college students' needs.
Microsoft Partner
July 2024
As an official brand partner of Microsoft, I created high-quality video content centered around an on-site event to foster brand affinity with Gen Z and broader audiences. The campaign successfully generated over 10,000 social media impressions, contributing to Microsoft's 2024 marketing objectives and enhancing engagement with their target demographics.
Pinterest Partner
July 2024
Collaborated closely with the Pinterest marketing team, actively participating in content creation, reviewing materials, and incorporating real-time edits to align with brand guidelines based on direct feedback from the brand.
Fenty Beauty & Fenty Skin Partner
February 2024
Executed successful sampling initiatives, distributing a substantial quantity of samples to on-campus students while delivering on-site product education, effectively driving brand engagement and supporting brand initiatives.
FAMU x Estee Lauder Case Competition
Sep 2023 - Oct 2023
The FAMU x Estée Lauder 2023 Case Competition challenges students to develop innovative and strategic solutions to a real-world business challenge faced by Estée Lauder. By engaging with a global beauty leader, participants will gain invaluable experience in problem-solving, critical thinking, and strategic planning.